Protect Working Families: Rescue Ballot Initiative for Collective Bargaining

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Campaign Spot

The auto industry is coming back. Creating American jobs and a better future.

Expanding and thriving every day with the help of collective bargaining. Management and workers can negotiate and make vehicles better than ever.

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Proposal 2 worked to amend the Michigan state constitution to guarantee public and private-sector employees the right to organize and collectively bargain. Gov. Rick Snyder, State Attorney General Bill Schuette and the Michigan Chamber of Commerce were among the opposition, which raised nearly $25.9 million to defeat the proposal.

The auto industry is a symbol of Michigan and its workers, and the bailout helped turn around econ decline. Collective bargaining is a big reason why workers and management are now making great cars and people are buying them. We had to connect the dots. T

Voters had greater clarity about the role collective bargaining plays in Michigan's turnaround. We combated opposition messaging claiming the initiative benefited so-­called "union bosses." This was a dramatic, punchy truth-­telling spot that got noticed and helped voters understand a complex issue.

The campaign ran at a breakneck pace and tapped into values like fair wages, public safety, and education. Despite the loss, we're proud of the both the quantity and the quality of our work, and feel honored to have waged this battle against special corporate interests in Michigan.