Patrick Murphy: CPA Campaign for Congress

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Campaign Spot

Do you know how many accountants are in Congress?

We need a few more people in Congress that can count, and a few less that divide.

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Location
Palm Beach Gardens, Florida
Web Link
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Patrick Murphy's race against the "bomb-throwing, tea party darling" Allen West was one of the toughest Congressional races of 2012. This spot gave us the opportunity to highlight the qualifications of our candidate, Patrick Murphy. We wanted to show voters he was above partisan politics and would bring an analytical eye to the job. He is young and we wanted to make sure people knew he was ready and able to be the next Congressman. A little bit of humor in the ad let's people  get a glimpse into the lighter side of his personality.

We know that "CPA" cut into our opponent because the West campaign soon (falsely) claimed that Patrick Murphy was in fact not a certified public accountant. With a limited television budget its was important to highlight Patrick's clear abilities
to help move our positive numbers and name ID. Patrick's natural ability to connect with people served him well throughout the campaign. This ad was a key component in the communication plan that led to his eventual victory. Murphy defeated West by a narrow margin in Florida's 18th district.