Pacific Resource Partnership: Pen Campaign for Pro-Rail Super PAC

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Campaign Spot

Is that the kind of judgement we want in our next Mayor?

Using power to pardon hundreds of convicted criminals. Cayetano can't be trusted.

Pacific Resource Partnership, an arm of the Carpenters Union in Honolulu, hired Hamburger Company in 2012 to launch an Independent Expenditure campaign targeting former Governor Ben Cayetano in his race for Honolulu Mayor. Cayetano was an opponent of a new light rail plan that other candidates, and PRP, supported. Anti-rail voters coalesced around Cayetano, who’d been a popular governor, valuting him into the lead well ahead of two other candidates who split the anti-rail vote.

We created a devastating campaign aimed at taking Cayetano off his perch. The entire campaign was recognized for bringing “a new level of sophistication to this year’s Honolulu mayoral race, one that is unprecedented in Hawaii politics.”  (Honolulu Civil Beat, 10/18/12)

Cayetano’s lead dwindled with every week, and “Pen” was the ad that sealed his fate, helping pro-rail mayoral candidate Kirk Caldwell secure a convincing victory against a two-term Democratic governor and rail opponent, Cayetano.

Cayetano said a poll by his campaign showed that PRP's primary election spots were able to cut into his voter base. "It may have cost us a win in the primary, because I think we lost five points or so, according to the poll," he said.

This ad was recognized by the American Association of Political Consultants with a Silver Pollie Award for Best Use of Negative Contrast, Mayor.