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Sarah McCreary

What do Rob Reiner, Kobe Bryant and Smokey Bear have in common? Sarah has helped all of them be more effective, powerful communicators, in one way or another.  Sarah’s career spans political campaigning, organizational positioning and branding, media relations, public service advertising, and television and digital media production.

In Los Angeles, Sarah cut her PR teeth at Edelman Public Relations, and then applied her speechwriting gifts and press wrangling skills in the publicity arm of Cedar-Sinai Medical Center’s development department, working with Hollywood A-listers and sports stars to raise funds for medical research. In New York City, she executed communications and marketing strategies for the American National Standards Institute on everything from homeland security and wireless networking to corporate social responsibility and toy safety. In Washington DC, Sarah built coalitions in the conservation community through her work with the National Association of State Foresters, using icons like Smokey Bear and The Lorax to raise the profile of issues facing America’s forests.

At Hamburger Gibson Creative, Sarah is a designer, writer and producer with a holistic approach to campaign messaging. With experience in nearly every aspect of design and media, her goal is to create a seamless process that integrates strategy across a campaign’s communications and creative products. Organizations and campaigns communicate in a multitude of contexts, and Sarah’s expertise in media training, message development, branding, and innovative web strategies helps arm message-makers with essential tools to build audiences in meaningful and multifaceted ways. She’s trained candidates, coalitions, executives and elected officials to stay “on message” and relevant in an increasingly competitive communications battlefield played out in a four-screens world.

As Vice President of Production, Sarah manages the workflow of HGCreative’s media work. Her involvement in each step of the process –budget development, script concepts, location scouting, booking the crew, post-production and shipping spots – ensures a constancy that avoids pitfalls, adheres to deadlines and maintains creative vision throughout.

Sarah McCreary